Hi there! I’m Monia, a Toronto-based Lead User Researcher and ResearchOps Leader. I lead mixed-methods research across complex systems and build 0 → 1 ResearchOps to turn insights into actionable product direction.
Latest work
Scaling Research Operations System
Fiix by Rockwell Automation & Rockwell Automation
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Work Orders Workflow Improvements
Fiix by Rockwell Automation
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Building Foundational Knowledge
Fiix by Rockwell Automation
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E-Commerce Experience & Design System
Dick’s Sporting Goods
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Open an Account Application Redesign
Questrade Inc.
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Funding Redesign
Questrade Inc.
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Résumé
I’m Monia, a Toronto-based Lead User Researcher and ResearchOps Leader. I lead mixed-methods research across complex systems and build 0 → 1 ResearchOps to turn insights into actionable product direction.
Connect with me on LinkedIn
Experience
September 2022 - October 2025
Rockwell Automation
Lead Research Operations
Scaled ResearchOps that increased completed research projects by 232% across 30+ product teams and 6+ business units, from 5 to 16.6 per quarter over five quarters, without additional headcount.
- Built end-to-end ResearchOps in Rally for participant, study, panel, and incentive management across distributed teams.
- Automated Rally email communications and standardized recruitment, research plans, interview scripts, workshop guides, and self-serve resources.
- Transformed research operations across Design, Research, Product, and Engineering with shared frameworks and research-driven practices that shape product decisions.
- Built Jira-based tracking to link studies to product decisions and communicated research impact through quarterly reports and monthly newsletters.
July 2020 - September 2022
Fiix by Rockwell Automation
Lead UX Designer and Researcher
Built Fiix’s 0 → 1 research and ResearchOps foundation as its first UX Designer and Researcher.
- Created a research repository, reusable templates, biweekly planning, and mentorship to enable consistent discovery and iteration across teams.
- Led mixed-methods research with maintenance staff to uncover real-world CMMS workflows, constraints, and workarounds.
- Turned findings into workflow flows, wireframes, and experience recommendations for work-order efficiency, permissions clarity, adoption, and ease of use.
- Facilitated customer and stakeholder workshops to align on needs, opportunities, and product priorities.
- Partnered with visual designers to carry validated workflows and interaction recommendations into delivery.
January 2018 - March 2020
Rangle.io
Senior UX Designer
Developed Rangle’s 0 → 1 design mentorship program, strengthening capability development and knowledge sharing across the practice.
- Led user research and UX design across e-commerce, financial services, healthcare, and software client engagements.
- Used interviews, surveys, usability testing, and rapid concept and messaging tests to turn ambiguous problems into evidence-based product direction.
- Translated findings into user flows, wireframes, and interaction recommendations that informed product strategy and iterative design decisions.
- Partnered with client-side Product, Engineering, and Design teams from discovery through testing to refine workflows around user, business, and technical needs.
- Paired mentors and mentees through a structured program that supported designer confidence, growth, and knowledge sharing.
June 2010 - January 2018
Questrade Financial Group
Senior UX/UI Designer
Reduced friction in a complex, multi-step account-creation flow by clarifying requirements, sequencing setup, funding, and external handoffs, and improving progress visibility.
- Designed a guided three-step account-creation experience for direct and managed investing.
- Created funding workflows for external-bank deposits, Interac Online, account transfers, and recurring automatic deposits.
- Designed external handoffs that prepared customers for third-party steps and returned them to the journey without losing context.
- Conducted comparative analysis, usability audits, surveys, and testing, partnering with Product and Support to identify friction and create intuitive account-creation experiences.
Education
AlterSpark
- Emotional Design Psychology
- Psychological Architectures of Digital Behavior Change
Scrum Alliance
- Certified ScrumMaster®
Durham College
- Multimedia Design Advanced Diploma
- Foundations in Art and Design Certificate