Résumé
I’m Monia, a Toronto-based Lead User Experience Researcher and ResearchOps Leader. I lead mixed-methods research across complex systems and build 0 → 1 ResearchOps to turn insights into actionable product direction.
Connect with me on LinkedIn
Experience
September 2022 - October 2025
Rockwell Automation
Lead Research Operations
Scaled ResearchOps across 30+ product teams and 6+ business units, increasing completed research projects by 232% without additional headcount.
- Built and operationalized end-to-end ResearchOps in Rally, including participant, study, panel, incentive, recruitment, and self-serve research workflows.
- Automated communications and standardized research resources to reduce manual effort, shorten recruitment time, and support consistent study delivery.
- Led a research operations transformation across Design, Research, Product, and Engineering by establishing shared frameworks and research-driven practices.
- Connected research requests, study progress, insights, and product decisions through Jira, quarterly impact reports, and monthly research newsletters.
July 2020 - September 2022
Fiix by Rockwell Automation
Lead UX Designer and Researcher
Built Fiix’s 0-to-1 research and ResearchOps foundation as its first UX Designer and Researcher.
- Established the practices, systems, and shared standards that enabled consistent discovery, evaluation, and evidence-based product decisions across teams.
- Led contextual interviews and usability sessions with maintenance staff to understand real-world tasks, constraints, and workarounds in complex CMMS workflows.
- Translated research into experience goals, workflow maps, user flows, wireframes, and interaction recommendations.
- Facilitated workshops with customers and stakeholders to align on needs, identify opportunities, and shape product priorities.
- Partnered with visual designers to carry validated workflow concepts into detailed interface design and delivery.
January 2018 - March 2020
Rangle.io
Senior UX Designer
Built and led a 0-to-1 design mentorship program, creating a structured model for capability development, knowledge sharing, and consistent practice across the design team.
- Provided UX research and design expertise across e-commerce, financial services, healthcare, and software engagements.
- Led interviews, surveys, usability testing, concept validation, and messaging tests to move teams from ambiguous problems to evidence-based direction.
- Translated findings into user flows, wireframes, and interaction recommendations that informed product strategy and iterative design decisions.
- Partnered with client-side Product, Engineering, and Design teams from discovery through testing to refine workflows around user, business, and technical needs.
- Collaborated with Product, Engineering, and Design from discovery through delivery to balance user needs, business goals, and technical constraints.
June 2010 - January 2018
Questrade Financial Group
Senior UX/UI Designer
Simplified a complex, multi-step account-creation flow by identifying friction, clarifying requirements, and streamlining steps to create an intuitive experience.
- Led UX/UI design and research for direct- and managed-investing account creation, shaping a guided three-step experience for account setup, document signing, and initial funding.
- Designed initial-funding workflows for external-bank deposits, Interac Online, account transfers to Questrade, and preauthorized deposits.
- Translated requirements into user flows, wireframes, and interaction specifications with consistent structure, clear guidance, and visible progress.
- Mapped transitions between Questrade and external institutions to help customers complete third-party steps and return to the account-creation flow without losing context.
Education
AlterSpark
- Emotional Design Psychology
- Psychological Architectures of Digital Behavior Change
Scrum Alliance
- Certified ScrumMaster®
Durham College
- Multimedia Design Advanced Diploma
- Foundations in Art and Design Certificate